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Study marketing courses on strategy, digital media, and consumer behavior. Build skills for careers in advertising and brand management.

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Find the best Marketing course for your goals

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Marketing, Go To Market Strategy, Branding, Marketing Strategy and Techniques, Brand Strategy, Marketing Planning, Customer experience strategy (CX), Marketing Communications, Integrated Marketing Communications, Consumer Behaviour, Customer Insights, Brand Awareness, Target Market

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, International Finance, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Sustainable Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    440 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Social Media, Target Audience, Social Media Campaigns, Smart Goals, Social Media Strategy, Marketing Effectiveness, Instagram, Marketing Analytics, Advertising Campaigns, Content Creation, Advertising, Marketing, Digital Advertising, Key Performance Indicators (KPIs), Presentations, Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Content Marketing, Social Network Analysis, Consumer Behaviour, Influencing, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling, Drive Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

Marketing learners also search

product marketing
content marketing
digital marketing
marketing management
marketing strategy
marketing fundamentals
internet marketing
online marketing
1234…48

In summary, here are 10 of our most popular marketing courses

  • Foundations of Digital Marketing and E-commerce: Google
  • Introduction to Marketing: University of Pennsylvania
  • Google Digital Marketing & E-commerce: Google
  • Marketing Strategy: Illinois Tech
  • Business and Marketing Strategies: University of London
  • Meta Social Media Marketing: Meta
  • Marketing Strategy: IE Business School
  • Attract and Engage Customers with Digital Marketing: Google
  • Marketing Analytics Foundation: Meta
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania

Frequently Asked Questions about Marketing

Browse the marketing courses below—popular starting points on Coursera.

  • Foundations of Digital Marketing and E-commerce: Google
  • Google Digital Marketing & E-commerce: Google
  • Introduction to Marketing: University of Pennsylvania
  • The Strategy of Content Marketing: University of California, Davis
  • Marketing Strategy: Illinois Tech
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Attract and Engage Customers with Digital Marketing: Google
  • Marketing Analytics Foundation: Meta‎

Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape:

  • Core concepts in digital marketing, including SEO, social media, and content marketing
  • Strategic tools and frameworks for marketing analysis and decision-making
  • Techniques for crafting compelling branding strategies
  • Insights into consumer behavior and market research methodologies
  • Practical applications of marketing automation and customer relationship management (CRM) tools
  • Skills to evaluate and utilize emerging marketing technologies
  • Ethical and sustainable marketing practices ‎

Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary:

  • Beginners can start with introductory courses that provide a solid foundation in basic marketing principles.
  • Intermediate learners can focus on specific marketing channels or techniques.
  • Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.‎

Coursera collaborates with esteemed organizations and universities to offer a range of marketing certifications and credentials:

  • Professional certificates in areas such as digital marketing and marketing analytics.
  • Course-specific certificates that focus on specialized topics within marketing.
  • Certifications in partnership with well-known academic and industry leaders.‎

Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities:

  • Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns
  • Content Strategist, developing engaging content aligned with business goals
  • SEO Specialist, optimizing web content to increase traffic and engagement
  • Digital Marketing Analyst, using data to refine marketing strategies
  • Brand Manager, stewarding a brand to maintain and grow its presence in the market‎
This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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