Spécialisation Social Media Marketing and Brand Advocacy

You can unlock the Specialization level certificate

Social media can be used for brand advocacy by engaging loyal customers to share their positive experiences and promote your brand. Encouraging user-generated content, leveraging influencers, and interacting with followers can amplify your brand's reach and credibility.

Five ways of social media marketing include creating engaging content, utilizing paid advertising, leveraging influencer partnerships, conducting social listening, and engaging directly with your audience through comments and messages.

Three social media marketing strategies are:

1) Content creation and curation to engage your audience

2) Paid social media advertising to reach a broader audience, and

3) Influencer marketing to leverage the credibility and reach of popular figures.

Businesses use social media for marketing by creating and sharing content to engage their audience, running targeted ad campaigns, collaborating with influencers, and using analytics to track and optimize their marketing efforts. They also engage with customers through comments, messages, and social listening tools to enhance customer relationships.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.