In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.
Business and Marketing Strategies Specialization
Business and Marketing Strategies Specialization
Upgrade your business and marketing capabilities. Gain a competitive advantage through the acquisition of knowledge and skills in the interconnected worlds of business and marketing.
Instructors: Dominic Appiah
Included with 
Get in-depth knowledge of a subject
(367 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(367 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Culture
- Sustainable Business
- Marketing Psychology
- Marketing Strategy and Techniques
- Global Marketing
- Process Design
- International Relations
- Marketing Strategies
- Business Operations
- Social Sciences
- Consumer Behaviour
- Marketing
- Marketing Planning
- Operational Efficiency
- Competitive Analysis
- Business Ethics
- Operations Management
- Operational Excellence
- Business Management
- Strategic Marketing
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
14 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of London
Specialization - 4 course series
What you'll learn
Skills you'll gain
Marketing Strategies, Market Analysis, Strategic Marketing, Business Strategy, Marketing Planning, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing Management, Market Dynamics, Analysis, Auditing, and Target Market
What you'll learn
Skills you'll gain
Economic Development, Business, Business Strategy, Social Sciences, Business Management, Economics, International Relations, Business Economics, Political Sciences, Cultural Diversity, Corporate Sustainability, Global Marketing, Business Ethics, and Corporate Strategy
What you'll learn
Skills you'll gain
Operations Management, Process Design, Organizational Strategy, Operational Excellence, Business Strategy, Customer Service, Market Analysis, Business Operations, Process Analysis, Process Mapping, Operational Analysis, and Operational Efficiency
What you'll learn
Skills you'll gain
Consumer Behaviour, Environmental Issue, Marketing, Social Media, Culture, Marketing Psychology, Sustainable Development, Sociology, Digital Communications, Marketing Analytics, Information Privacy, and Sustainable Business
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Prepare for a degree
Taking this Specialization by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
Instructors
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,